Drexel University offered a unique challenge: develop an easy-to-edit yet fully flexible graphics kit for the purpose of creating social video ads for all all 50+ of their degree programs, across 4 different social media video resolutions.
The result was one of the most robust After Effects kits I've ever built in my entire career, featuring hundreds of possible transition and color combinations to avoid the type of repetitive videos that tend to be suppressed by ad platform algorithms.
Drexel's social media kit boasts an Expression-driven customization interface that provided their graphics team with the ability to create varied video ads in mere minutes with absolutely zero keyframing required.
